This sock pattern is called Winding Way by Tin Can Knits from the book Handmade in the UK. I like to knit my socks two at a time (taat) magic loop toe up. The pattern instructions are for top down, however it's a perfect pattern just to take the lace section and insert it into toe up. I even bothered to start the lace on the correct rows so that the pattern is mirrored on each foot.
Now that I'm getting more experienced as a knitter I realised my previous socks could do with being a bit smaller so for this pair I knit 52 stitches (yes, I have small feet…yes, I can and do occasionally buy kids shoes). The foot length is still a smudge long and I now need to use a looser cast off, but overall I'm really happy with these. Ravelled here.